What started as a hoodie for me, it quickly grew to a low-cost product we could sell and optimize profits. I took on this side project when I was in Heroes Company after I noticed large pieces of fabric that were left over and unused from the uniforms. Saw what these pieces could be used for and after several attempts I figured out they could be used for shoulders and the hood. I worked out a couple of designs and ended up with the hoodies under a new brand called Urban Jungle.